Children, teens, and young adults
Even young children can use simple electronic devices and screen interfaces. Many of them learn to use them much faster than older people. The youngest users need to ensure that the components are integrated and easy to use.
It should also be remembered that today’s teens are great at the challenge of our day, such as multitasking. They use different applications on multiple devices at the same time. This fact increases the level of user expectation of the integration and performance of devices.
Young people and millennials, who are the technological breakthrough generation, form an age group that enters adulthood with the baggage of experience related to the emergence and development of the Internet. This group generally understands the limitations of the lack of integration between devices and systems. Efficiency and stability are important to them. Intelligent systems used by Millennials need to be stable and fast. Young adults tend to rely on their own judgment when choosing smart home components and can search and analyze complex information on their own.
The next group are mature adults who make independent and conscious purchasing decisions. Depending on their previous experience with Smart Home technology, adults are looking first and foremost to meet their needs. They want to make their homes more comfortable and more efficient (in terms of energy savings). According to research conducted by Futuresource, these are the two most important motivations for people who are just beginning their introduction to the smart home.
People who are more tech-savvy are looking first and foremost for increased functionality. This is the group that is aware of their needs and demands quality interaction from devices. Manufacturer technical support and improving devices along with advances in technology are also very meaningful to the mature generation.
No one wants to buy a TV and be forced to replace it with a new one in two years because the manufacturer does not update the software to provide new features. Mature people are guided in their choices by expert recommendations. Deciding which devices to use is a burdensome task for them, so they seek the support of professional installers who will suggest the best option.
Adults caring for children and elderly relatives
The next group is similar to the previous one, except that the main motive influencing the purchase decisions of its representatives is primarily the well-being of relatives and the need to take care of the family, mainly children and elderly parents. It is not only about protecting them from fire, flooding, or burglary, but also about ensuring that their elderly relatives and children are properly cared for.
Elderly people want to be as independent as possible
The last group of users is the elderly, who can take advantage of smart home systems passively, namely by getting help. As the adult generation gets older, the Smart Home market will grow very quickly, and systems will autonomously offer or even order different services for us.
Such services will come naturally to the current generation of 30- and 40-year-olds. Smart Home systems will be heavily geared toward older adults, particularly those needs related to staying healthy.